As the digital landscape is changing so fast all around us, how do entrepreneurs keep up with these technological changes and run their businesses? Tech and business expert John Gerges says there are 5 things every entrepreneur must know about technology in 2025. Running a startup, small business, or a growing corporation, these trends will help you stay ahead of the competition and out-smart the rest of the pack when it comes to leveraging technology in the business world.
AI and Machine Learning
Artificial Intelligence isn’t a future concept anymore—it’s a current necessity. John Gerges adds: “AI and machine learning are changing the game in every area of business, from customer service to marketing to operations.
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AI-based Customer Support: Solutions such as chatbots and virtual assistants become smarter. AI can manage many customer inquiries at once, instantly and personally responding to questions and freeing up members of your staff for difficult issues. Startups can save money while making customers happier at the same time.
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Predictive Analytics: AI programs could forecast patterns and buyer intent informed by past data. This enables companies to take informed decisions, including for inventory management and sales forecasting.”
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Automating mundane tasks: There are a lot of credit control, scheduling, and email marketing tasks that can be automated by AI. That leaves entrepreneurs with more time to actually work on strategic plans and creatively solve problems.
Cloud Computing & Work From Home Solutions
The COVID-19 pandemic pushed for the faster adoption of cloud-based tools, a trend that is now on the rise until the year 2025. It’s business critical, not business as usual. John Gerges explains that cloud computing isn’t just a nice-to-have; it’s a must-have for your business.
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Scaling Infrastructure: The other Cloud platforms, including AWS, Microsoft Azure, and Google Cloud, are used by businesses to dynamically scale infrastructure based on needs, culling the necessity for large upfront investments in IT.
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Remote Collaboration Tools: Solutions like Slack, Zoom, and Asana make it easy for distributed teams to communicate and manage work. Entrepreneurs can now hire from anywhere in the world without geographical constraints.
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Enhanced Security: Advanced cloud platforms have security measures in place that include encryption, multi-factor authentication, and regular monitoring to secure sensitive business information.
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For business people, cloud computing brings reduced operational costs, increased flexibility, and the ability to compete more effectively in a global market.
Blockchain Technology Beyond Cryptocurrency
Despite being most widely recognized as the technology that undergirds cryptocurrencies like Bitcoin, Ethereum, and Facecoin (j/k), blockchain does have the potential to be far-reaching. According to John Gerges, blockchain is a game-changer for entrepreneurs across several sectors.
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Supply Chain Transparency: Blockchain makes it possible for organisations to monitor each and every transaction in the supply chain. This is of particular value in sectors such as food, pharmaceuticals and the logistics industry where transparency and authenticity are important.
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Smart Contracts: These self-executing contracts automatically facilitate transactions between two parties without middlemen, therefore lowering legal fees and administrative costs. An entrepreneur could code any contract automatically to execute payments, make deliveries, or impose penalties.
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Crop Image Source:(infographiq)· Secure Digital Identity: Blockchain can make digital identities more secure, reducing fraud for online transactions.
John Gerges, Entrepreneurs should seek out potential blockchain applications for their business, even if they’re not directly related to cryptocurrency.
Internet of Things (IoT) and the world of Connected Devices
The Internet of Things (IoT) is transforming business and customer interactions. John Gerges observes that the world is no longer confined to smart home devices – businesses need to innovate too!
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Increased Operational Productivity: With IoT sensors, devices can track the performance of equipment, inventory, and even notice anomalies in real time. This enables business owners to maximise operations while minimising downtime.
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Customer Insights from Data: IoT-enabled gadgets have been gathering tons of data on consumer preferences and habits. This information can be used by entrepreneurs to further customize marketing campaigns and improve user experiences.
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Smart Product Solutions: They can build products that talk to and have a conversation with users, providing interactive experiences and enabling new sources of revenue.
IoT adoption is a daunting prospect for startups and SMBs. John Gerges recommends beginning with one or two important devices that substantially improve efficiency or the customer experience.
The importance of securing one’s online identity as an enterprise
And the more we adopt technology, the more threats we face. “As John Gerges emphasizes, cybersecurity should no longer be merely an IT issue—it’s a fundamental business concern. Startup founders need to be on the offense when it comes to protecting their digital valuables.
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Data Protection: As customer data is central to the operations of most businesses, being compliant with data protection regulations, such as GDPR, is paramount.
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How to avoid ransomware attacks: DealBreaker Entrepreneurs should enhance their security by utilizing firewalls, anti-malware technology, and employee education to avoid costly ransomware attacks.
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Safe Remote Work: With remote working on the rise, companies need to protect those endpoints, VPNs, cloud access, etc, to avoid any exposure.
For John Gerges, investing in cybersecurity is as much about protecting the business as earning and retaining trust from customers and investors.
How Business Owners Can Utilize These Trends
Knowing the potential of technologies is one thing, but bringing it to reality often comes down to something altogether different. Here’s John Gerges’ advice for business owners:
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Focus on the right tech: Only care about what matters to your business. Not every new technology should be embraced.
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Never Stop Learning: The tech space is a fast one. Entrepreneurs should keep themselves informed via webinars, tech conferences, and professional networks.
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Ramp Up: Don’t dump too many tools on your team at once. Introduce technology gradually and observe the effects.
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Quantify ROI: Measure how much technology investments boost efficiency, revenue, or customer satisfaction. Data-driven evaluation ensures informed decisions.
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Capitalise on Expert Contributions: Work closely with tech agencies, developers, or suppliers to delve into complex solutions successfully.
Following these guidelines, entrepreneurs can convert technological trends into business benefits as opposed to stumbling blocks.
The Takeaway
John Gerges explains that competing in today’s marketplaces is more than intuition – he believes technology trends need to be understood and acted on by businesses.
Whether it’s AI, IoT, the cloud, blockchain, or cybersecurity, these five trends are changing the face of entrepreneurship in 2025. Businesses that recognise and accept these technologies will do more than just survive; they will prosper, thanks to their own competitive advantage and a host of new avenues for growth.
By matching your business strategy with these trends and capitalising on the feedback from John Gerges, you are literally years ahead of the game. Technology is not merely a tool, remember — it’s the engine of the next wave of business success.
how AI is transforming everyday technology, check out John Gerges‘ article
